Joyce Palmer

Joyce Palmer Empowering Women to Build Financial Confidence and Lasting Legacy

Joyce Palmer is the Managing Partner of JP Financial Group, LLC, a Charlotte-based boutique financial firm committed to helping women take command of their financial futures with clarity, confidence, and purpose. With more than 20 years of experience in financial services, she also co-owns JPFG Wealth Management, LLC, where she designs income strategies that protect lifestyle, preserve dignity, and build lasting legacy.

Joyce didn’t begin her career believing she was “good with money.” Like many women, she once deferred financial decisions to others—until life required her to lead. Navigating significant life transitions, she faced the same questions countless women carry in silence: Will I be okay? Can I do this on my own? What happens if everything changes?

What she discovered reshaped her life. Financial confidence isn’t inherited—it is built through knowledge, preparation, and courage.

That realization became the foundation of JP Financial Group, a women-first firm created to replace intimidation with education and uncertainty with strategy. Joyce specializes in retirement income planning, Social Security optimization, estate coordination, long-term care preparation, and tax-aware income design.

Her mission is clear: to help women move from dependence to decision-maker—and from accumulation to intentional legacy.

Your future deserves leadership. And it starts with you.